Benefits

A Company League can be used to deliver the following benefits:

Traffic Generation
Fantasy League games increase traffic to its company website or intranet site as they deliver attractive and extremely 'sticky' value added content. A typical player revisits the site 3-5 times per week to check their scores and change their team.

Staff Motivation and Communication
The competitive nature of a fantasy game improves staff motivation by allowing them to compete against each other. Engaging your audience in a highly interactive environment helps to improve internal communication, staff loyalty and sales performance.

Sales Promotion
The inclusion of a Fantasy League game can boost sales of a product whether that be trade paper circulation or FMCG ('on-pack' promotions).

Brand Association
Brands can associate themselves closer to a real life sporting event by making a Fantasy League game available to their key audience. This might be of particular interest where the brand is an event sponsor or one of its sponsor(s)' competitors.

Brand Repositioning / Strengthening
A Fantasy League game can attract a new audience demographic to a brand and/or reinforce the brand values of an existing brand. It can also raise you company's profile for the duration of the game.

Marketing Data
Fantasy League games enable the organisation to build high volume (opt-in) databases of customer data that can be exploited for a range of marketing activities.

Customer Acquisition and Retention
The simplicity and popularity of Fantasy League competitions means that they can be used as a recruitment and/or retention tool for clients and customers.